Manufacturing and pharmaceutical are two types of firms that aggressively market the over-the-counter or prescription drugs they produce. This Discussion will focus on the impact that marketing strategies have on consumers as well as address your own purchasing experiences.
To prepare for this Discussion, visit the Walden Library and find two articles about consumer buying habits that address the following questions.
- Do consumers base their product choices on price, brand, or research findings?
- Are there variations with respect to demographics?
Read a selection of your colleagues’ postings.
Post a comprehensive response to the following:
- How does health literacy influence consumer choices and behaviors?
- Provide an example of how marketing, the media, and your level of health literacy has impacted at least one choice you’ve made as a health consumer.
- Offer 2-3 examples of how health literacy of individuals and the nation may be improved.
- References to use
- Video: Laureate Education, Inc. (Executive Producer). (2009). Concepts of health promotion: Influences in consumerism. Baltimore, MD: Author.
- Article: Korp, P. (2006). Health on the Internet: Implications for Health Promotion. Health Education Research, 21(1), 78–8 6. Retrieved from http://her.oxfordjournals.org/content/21/1/78.full.pdf
- Article: U.S. Department of Health & Human Services (n.d.). Health Communication and Health Information Technology. Retrieved from http://www.healthypeople.gov/2020/topicsobjectives2020/overview.aspx?topicid=18
- Article: U.S. Department of Health and Human Services. National Institute on Aging. (Sept. 2011). Understanding Risk: What do those headlines really mean? Retrieved from http://www.nia.nih.gov/health/publication/understanding-risk-what-do-those-headlines-really-mean
- Article: Wilkas, L. (2002). Scientific inquiry. Evaluating health web sites for research and practice. Journal for Specialists in Pediatric Nursing, 7(1), 38–41.
- Guide: United States Department of Health and Human Services, Office of Disease Prevention and Health Promotion (2006). Quick Guide to health literacy. Retrieved from http://www.health.gov/communication/literacy/quickguide/
- Text: Medical Library Association (n.d.). A user’s guide to finding and evaluating health information on the web. Retrieved from http://www.mlanet.org/resources/userguide.html
- Text: National Center for Complementary and Alternative Medicine. (n.d.). Evaluating Web-based health resources. Retrieved from http://nccam.nih.gov/health/webresources
- Text: U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion. (2010). National Action Plan to Improve Health Literacy (pp. 1–10). Retrieved from http://www.health.gov/communication/hlactionplan/pdf/Health_Literacy_Action_Plan.pdf
- Article: Barth, J., & Greene, J. (2007). Encouraging healthy behaviors in Medicaid: Early lessons from Florida and Idaho. Policy & Issue Briefs. Retrieved from http://www.chcs.org/usr_doc/Encouraging_Healthy_Behaviors_in_Medicaid.pdf
- Article: Charnock, D., Shepperd, S., Needham, G., & Gann, R. (1999). DISCERN: An instrument for judging the quality of written consumer health information on treatment choices. Journal of Epidemiology and Community Health, 53(2), 105–1 11.
- Article: Paulus, R., Davis, K., & Steele, G. (2008). Continuous innovation in health care: Implications of the Geisinger Experience. Health Affairs, 27(5), 1235–1245.