1. Find a recent (past 3 years) article in a professional journal regarding social marketing in health care and write a 2 to 3 paragraph summary of the key concepts in the article.

2. Visit the AcademyHealth’s website and read the Quality Improvement in Public Health PDF.

Source: Quality Improvement in Public Health. Retrieved fromhttp://www.academyhealth.org/files/interestgroups/phsr/AH_RI_Quality_Improvement.pdf

After reading the study:

  • List the major concepts within the article

  • Delineate the positive outcomes from the two case studies

  • Comment on the stated next steps

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