Describe your chosen organization and the product or service that will be the focus of your marketing plan. Describe the organization’s mission, vision, values, goals, and market objectives and describe the product or service, along with your rationale for choosing your product or service. The following critical elements must be addressed:
Explain your chosen healthcare organization and describe its mission, goals, and current products or services.
• Describe an existing issue with one of the products or services offered by the healthcare organization.
• Describe the product or service price and placement within the market (for example, the Providence outpatient clinic for the homeless utilizes Medicaid as its main payer source and is located in downtown Portland).
• Describe the root cause of the issue, and clearly state assumptions for improving sales of this product or service.