Sensation and Perception

Sensations involve one of your five senses and perception involves the brain’s capacity to interpret, analyze, and integrate the stimuli presented.  We cannot tune into everything our senses come in contact with or we would be overloaded with sensory stimuli.  Read and respond to the following:

You are the president of a corporation that owns several large department stores. A board member has a plan for preventing shoplifting: In each store, play musical soundtracks containing subaudible and consciously imperceptible verbal messages such as “don’t steal” and “shoplifting is a crime.” Carefully discuss your reasons for supporting or rejecting this proposal to engage in subliminal persuasion. You should offer at least one citation to support your work.

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