We will be discussing real-life healthcare organizations, the 5 P’s of healthcare marketing, and evaluation strategies that may be used to determine marketing potential.

1. Select and provide a general overview of three (3) healthcare organizations that interest you.

2. Discuss the 5 P’s of healthcare marketing to each healthcare organization.

3. Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential of a healthcare organization.

4. Discuss an assessment or evaluation strategy which may be used to help determine the marketing potential of an organization.

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