Using a breakfast cereal (solid food) food label of your choice, complete the following information.

Please attach scanned copy(ies) or photos(s) of the product label (including the nutritional panel, ingredients list and any nutrient claims that are made).

Ensure the information can be read clearly. This may require up to 2-3 images.

If you are unable to do one of these previous options, type a Nutrition Information Panel table, the ingredients list and any claims made on the packaging into your document.

Name of product you are evaluating: __________________________________

Predominant ingredient by weight: __________________________________

Serving size: __________________________________

Total number of servings per container: __________________________________

Define fortification and enrichment of a food product. State how you would identify if a product has been fortified/enriched.
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Is the product fortified or enriched? YES NO (highlight/circle one)

If yes what has been added? _________________________________________________________________

_________________________________________________________________________________________

Nutrient Content Claims

a) What is the FSANZ criteria for the following dietary fibre nutrient content claims?:
‘Source’_________________________________________________________________________________

‘Good Source’_____________________________________________________________________________

‘Excellent Source’__________________________________________________________________________

Is the product one of the above? If so, which one and justify why using FSANZ criteria. ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

b) What is the FSANZ criteria for a vitamin or mineral to be i) a ‘source’ or ii) a ‘good source’?
‘Source’:__________________________________________________________________________________

‘Good Source’: ____________________________________________________________________________

Is the product a ‘source’ or ‘good source’ of any vitamins or minerals? If so, which ones?

‘Source’__________________________________________________________________________________

‘Good Source’_____________________________________________________________________________

c) What is the FSANZ criteria for a product to be “Reduced” in energy ( kJs) or nutrients such as fat or sodium?
Is your product ‘reduced’ in any of these nutrients? If so, which ones? _________________________________________________________________________________________ _________________________________________________________________________________________

d) What is the FSANZ criteria for a product to be ‘Low’ in i) sugar, ii) fat, and iii) sodium?

LOW SUGAR: __________________________________________________________________________________

LOW FAT: _____________________________________________________________________________________

LOW SODIUM: _________________________________________________________________________________

Is your product ‘low’ in any of these? If so, which ones? _________________________________________

Note: You will need to examine the Nutrition Information Panel and compare to FSANZ requirements for these, not just rely on packaging statements

Define a) ‘Nutrition content claim’, b) ‘General level health claim’, and c) ‘High level health claim’
(pg 50-51; Whitney et al., 2014), giving an example using calcium for each level of claim.

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Are any of these claims made regarding the product and if so what is the claim being made and which category of claim does it lie in?

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Indicate the per serve level of:

Sodium : _______ Saturated fat : ________

Worksheet B

NUTRIENT PERCENTAGES WORKSHEET

Using the same breakfast cereal food label as for Worksheet A, fill in the blanks to complete the following.

Fill in these numbers from your label and then use them for the left hand column in Step A below:-

Grams of carbohydrates per serving: _____________________________

Grams of protein per serving: _____________________________

Grams of fat per serving _____________________________

Step A: Calculate the total kilojoules per serving as follows:-

________ g carbohydrate x 17 kJ per gram = ________ carbohydrate kJ

________ g protein x 17kJ per gram = ________ protein kJ

________ g fat x 37 kJ per gram = ________ fat kJ

TOTAL ENERGY/SERVING = ________ kJ

Step B: Calculate the percentage of energy from each of the energy containing nutrients in a serving of the food. Use the numbers from the above calculations you found for energy from each macronutrient and total energy, to calculate the % energy contribution of each macronutrient in the food (Show calculations; replacing X and Y).

energy from carb X

_____________ x 100 = ________ = ____________ % kJ from carb

Total kJ/serving Y

energy from protein X

_____________ x 100 = _______ = ____________ % kJ from protein

Total kJ/serving Y

energy from fat X

_____________ x 100 = ________ = ____________ % kJ from fat

Total kJ/serving Y

** Note: the total percentage of energy from carbohydrates, protein and fat should equal 100% approximately.

Part C Summary

Give a brief overview of the findings of the product examined (ie. statement as to whether nutritional claims were made and if they were justified), followed by suggesting ways in which the information found on food labels may be manipulated by food manufacturers to make the food appear to be more attractive to consumers. This will entail you to look at food labels in general and see how and what techniques etc they use to present product information to manipulate/encourage consumers to buy their products.

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